Hygiena 2025, 70(2):65-67 | DOI: 10.21101/hygiena.a1888

Analysis of compliance with the International code of marketing of breast-milk substitutes using the NetCode protocol - summary

Adéla Lemrová1, Denisa Hejlová2, Markéta Kaclová2
1 Státní zdravotní ústav, Centrum podpory veřejného zdraví, Oddělení well-beingu dětí a mladistvých, Praha, Česká republika
2 Univerzita Karlova, Fakulta sociálních věd, Centrum pro strategickou komunikaci, Praha, Česká republika

The National Institute of Public Health was assigned by the Government and the Ministry of Health to conduct an analysis of the compliance with the International Code of Marketing of Breast-milk Substitutes in the Czech Republic. The Code was adopted in 1981, and it aims to reduce inappropriate marketing and protect breastfeeding. This code regulates the advertising and promotion of products intended for the nutrition and feeding of infants and young children. The NetCode was created to monitor the implementation of the Code in the Czech Republic, and a set of methodologies (protocols) was developed to define the monitoring process and rules.

Keywords: breastfeeding support, child nutrition, Code of Marketing

Received: June 2025; Accepted: June 25, 2025; Published: June 30, 2025  Show citation

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Lemrová A, Hejlová D, Kaclová M. Analysis of compliance with the International code of marketing of breast-milk substitutes using the NetCode protocol - summary. Hygiena. 2025;70(2):65-67. doi: 10.21101/hygiena.a1888.
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