Hygiena 2019, 64(2):60-66 | DOI: 10.21101/hygiena.a1717

Cigarette plain packaging - facts and myths

Kamila Zvolská1, Eva Králíková1,2
1 Univerzita Karlova, 1. lékařská fakulta, Všeobecná fakultní nemocnice, Centrum pro závislé na tabáku III. interní kliniky - kliniky endokrinologie a metabolizmu, Praha, Česká republika
2 Univerzita Karlova, 1. lékařská fakulta, Všeobecná fakultní nemocnice, Ústav hygieny a epidemiologie, Praha, Česká republika

A plain or generic cigarette package means a unified design without any unregulated space. The basic colour is brown-green with a dominating pictorial warning. It does not restrict the number of brands, but their names are printed in the same font, the same size and same colour. Plain packaging has been adopted in 15 countries already, being discussed in another 14. EU countries have the right to adopt plain packaging according to the Tobacco Products Directive 2014/40/EU. In the Czech Republic, cigarette boxes are regulated under a Ministry of Agriculture Decree. The costs are virtually zero for the state - the box is printed by the manufacturer. Based on the experience of countries where such legislation exists, plain packaging has been proven as an effective tobacco control tool.

Keywords: tobacco products - advertising, tobacco industry

Received: March 2019; Accepted: June 6, 2019; Published: June 13, 2019  Show citation

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Zvolská K, Králíková E. Cigarette plain packaging - facts and myths. Hygiena. 2019;64(2):60-66. doi: 10.21101/hygiena.a1717.
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