Hygiena 2019, 64(2):72-75 | DOI: 10.21101/hygiena.a1716

A Billion Lives: a masterpiece of propaganda by the tobacco industry

Drahoslava Hrubá
Masarykova univerzita, Lékařská fakulta, Ústav ochrany a podpory zdraví, Brno, Česká republika

The tobacco industry has obtained a new multibillion injection: production of electronic equipment for the distribution of the very addictive drug nicotine. The growing liking for the electronic delivery systems is seen all over world, namely in developed countries. Nevertheless, is new trade sector is no obstacle for continuing the production of combustible tobacco products, which are required predominantly in medium and little developed economies. From the beginning, electronic cigarettes were promoted by advertising them as a safe alternative of smoking and an effective device for smoking cessation. Such statements influence both the lay community and specialists, in spite of that current research data about the health effects and efficacy for treatment are preliminary and inconsistent. The movie "A Billion Lives" is an example of "professional" misinformation and was presented even on the state TV.

Keywords: tobacco products - advertising, tobacco industry, vaping e-cigarettes

Received: March 2019; Accepted: April 1, 2019; Published: June 13, 2019  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Hrubá D. A Billion Lives: a masterpiece of propaganda by the tobacco industry. Hygiena. 2019;64(2):72-75. doi: 10.21101/hygiena.a1716.
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. Kamerow D. Big Tobacco lights up e-cigarettes. BMJ. 2013 May 24;346:f3418. Go to original source... Go to PubMed...
    2. Braillon A. Electronic cigarettes: from history to evidence based medicine. Am J Prev Med. 2014 Dec;47(6):e13. Go to original source... Go to PubMed...
    3. Chu KH, Colditz JB, Primack BA, Shensa A, Allem JP, Miller E, et al. JUUL: spreading online and offline. J Adolesc Health. 2018 Nov;63(5):582-6. Go to original source... Go to PubMed...
    4. Kim AE, Arnold KY, Makarenko O. E-cigarette advertising expenditures in the U.S., 2011-2012. Am J Prev Med. 2014 Apr;46(4):409-12. Go to original source... Go to PubMed...
    5. Bassett RA, Osterhoudt K, Brabazon T. Nicotine poisoning in an infant. N Engl J Med. 2014 Jun 5;370(23):2249-50. Go to original source... Go to PubMed...
    6. Hrubá D. Riziko kouření v těhotenství se stále podceňuje. Tolerovat kouření v těhotenství je neodborné a neetické. Prakt Gyn. 2011;15(1):34-9.
    7. Campain JA. Nicotine: potentially a multifunctional carcinogen? Toxicol Sci. 2004 May;79(1):1-3. Go to original source... Go to PubMed...
    8. Goniewicz ML, Hajek P, McRobbie H. Nicotine content of electronic cigarettes, its release in vapours and its consistency across botches: regulatory indicators. Addiction. 2014 Mar;109(3):500-7. Go to original source... Go to PubMed...
    9. Sommerfeld CG, Weiner DJ, Nowalk A, Larkin A. Hypersensitivity pneumonitis and accute respiratory distress syndrome from e-cigarettes use. Pediatrics. 2018 Jun;141(6). pii: e20163927. Go to original source... Go to PubMed...
    10. Pankow JF, Kim K, McWhirter KJ, Luo W, Escobedo JO, Strongin RM, et al. Benzene formation in electronic cigarettes. PLoS One. 2017 Mar 8;12(3):e0173055. Go to original source... Go to PubMed...
    11. Lisko JG, Lee GE, Kimbrell JB, Rybak ME, Valentin-Blasini L, Watson CH. Caffeine concentrations in coffee, tea, chocolate, and energy drink flavored e-liquids. Nicotine Tob Res. 2017 Apr 1;19(4):484-92. Go to original source... Go to PubMed...
    12. Girvalaki C, Tzatzarakis M, Kyriakos CN, Vardavas AI, Stivaktakis PD, Kavvalakis M, et al. Composition and chemical health hazards of the most common electronic cigarette liquids in nine European countries. Inhal Toxicol. 2018 Oct;30(9-10):361-9. Go to original source... Go to PubMed...
    13. Barrington-Trimis JL, Samet JM, McConnell R. Flavorings in electronic cigarettes: an unrecognized respiratory health hazard? JAMA. 2014 Dec 17;312(23):2493-4. Go to original source... Go to PubMed...
    14. Soneji SS, Knutzen KE, Villanti AC. Use of flavored e-cigarettes among adolescents, youth adults and older adults: findings from the Population Assessment for Tobacco and Health Study. Public Health Rep. 2019 Mar 12:33354919830967.
    15. Jones CD, Ho W, Gunn E, Widdowson D, Bahia H. E-cigarette burn injuries: Comprehensive review and management guidelines proposal. Burns. 2018 Nov 12. pii: S0305-4179(18)30279-1.
    16. Martínez-Sánchez JM, Ballbè M, Pérez-Ortuño R, Fu M, Sureda X, Pascual JA, et al. Secondhand exposure to aerosol from electronic cigarettes: pilot study of assessment of tobacco-specific nitrosamine (NNAL) in urine. Gac Sanit. 2018 Oct 27. pii: S0213-9111(18)30218-8. Go to original source... Go to PubMed...
    17. Yu V, Rahimy M, Korrapati A, Xuan Y, Zou AE, Krishnan AR, et al. Electronic cigarettes induce DNA strand breaks and cell death independently of nicotine in cell lines. Oral Oncol. 2016 Jan;52:58-65. Go to original source... Go to PubMed...
    18. Farsalinos KE, Stimson GV. Is there any legal and scientific basis for classifying electronic cigarettes as medications? Int J Drug Policy. 2014 May;25(3):340-5. Go to original source... Go to PubMed...
    19. Kandel DB, Kandel ER. A molecular basis for nicotine as a gateway drug. N Engl J Med. 2014 Nov 20;371(21):2038-9. Go to original source... Go to PubMed...

    Return to the content